Bendon is a much loved, iconic New Zealand company with a history dating back almost 80 years.

We are unique in that we design, manufacture, and sell our own internationally recognised brands, including Bendon, Pleasure State, Fayreform, Lovable, and me. by bendon. 

At Bendon, we genuinely believe in putting customers first, and that is why the customer is at the core of everything we do. We know that by empowering our team members, we create a culture where we are relentless in pursuing our goals, and we all strive to achieve our vision. We believe this ethos will help to ultimately make all women feel confident and comfortable for life. 

 
 

Anna Johnson 

Co-Owner & CEO

Retail runs deep in Anna’s DNA, and she has a bold vision to bring Bendon back. Her decade-long history with Bendon has seen her relentlessly overcome hurdles and kept the heart of the business beating strong, leading to the ultimate co-ownership of the group in 2021.

Anna’s human-centric perspective is intrinsic to unparalleled retail growth. From spearheading the retail channel at Bendon as EGM to driving significant growth as the EGM of Operations at The Warehouse Group (NZE: WHS).

Anna is proud to be running this iconic NZ brand and finds daily inspiration from working alongside the predominately female leadership team, and an incredible family of marvellous ambassadors passionate about empowering women through every aspect of our business.


 

Who We Are