About Bendon: The Authority on Lingerie, Bras & Intimates

About us

For over 75 years, Bendon has defined the art of intimate apparel. Since 1947, we've been a global leader, not just following trends, but setting them. We revolutionised the lingerie industry by championing quality and innovation, establishing a design philosophy that has grown stronger with time. Bendon isn't just a brand; it's the authority on perfectly crafted lingerie, bras, and intimates. Our

Our prestigious family of brands – Bendon, Pleasure State, Fayreform, and Bendon Man – caters to every individual, offering an unparalleled range of styles, fits, and sizes. We understand that confidence begins from within, and our collections are designed to empower and celebrate every body.

We bring our expertise and exceptional products to you across three continents, through over 300 select retail partners and our own curated boutiques. Discover the Bendon experience at 59 company-owned Bendon retail and outlet stores across Australia and New Zealand, or enjoy the convenience of online shopping at our website and through our social media channels.

Headquartered in Auckland, New Zealand, our global team of nearly 500 passionate professionals upholds the Bendon legacy. Our meticulously managed global supply chain, ensures the highest quality sourcing, manufacturing and production at over 30 partner facilities throughout Asia. With the strength of our supply chain and the dedication of our team, Bendon remains committed to delivering the ultimate in lingerie, bras, and intimates, solidifying our position as an undisputed authority.