Over 75-years heritage of
craft-womenship + innovation.

About us

Founded in 1947, Bendon is a global leader in intimate apparel and sleep. The company revolutionized the lingerie industry through its dedication to quality and innovation, creating a design philosophy that has grown stronger throughout its history.

Our brands include Bendon, me. by Bendon, Pleasure State, Fayreform, Lovable, Bendon Man, and Davenport.

Led by a customer-first approach, our products are available globally on 3 continents through 300+ retail and partner doors including 59 company-owned Bendon retail and outlet stores across Australia and New Zealand, and E-commerce via our website and social media. Bendon is headquartered in Auckland, New Zealand, and employs around 500 team members.

Bendon’s global supply chain is one of our most vital assets, controlling sourcing, manufacturing and production at over 30 partner facilities across Asia. Empowered by the team of 500 dedicated Bendon employees, we will continue to draw on the strength of our supply chain and relentlessly strive for excellence.