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Vision & Culture

Vision & Culture

We are passionate about making sure we have a great company culture that supports our vision, to be close to our customers for life. If we get the culture right then we can deliver on our goal to be the leader in intimate apparel because great customer service, designing great products, passionate employees and customers will happen naturally.

Our commitment to our customers has grown stronger over 70 years, evolving into the Bendon culture statement:


This simple, resonant message reminds our people to actively participate, and inspire others, every day in making Bendon a world leader in intimate apparel. It is defined by 5 core values:

Bendon’s Brasterchef challenge in the Hunter Valley…

PEOPLE: Our success is built on the success of our people. Friendly, like-minded, innovative and passionate, we work together to achieve a common goal. Driven to be the best we can be, we celebrate our successes and push boundaries in everything we do.

PRIDE: We are part of an iconic brand that has captured hearts and souls all around the world. We are inspired by our customers to design and create high quality, beautiful products that engage our customers in a lifetime relationship with us.

COLLABORATION: Our ideas are valued. A collaborative environment is encouraged with a flat structure and open door policy. Embracing our heritage as a family business means that we all work together as a unit to celebrate ideas enabling us to become stronger and more successful.

BUSINESS STRENGTH: We are determined to reach greater heights. By constantly raising the bar and aiming for ambitious goals, we commit to achieving superior financial results. Driven by targets, we push ourselves to win and increase our market share.

RESPONSIBILITY: We are all committed to contributing to a sustainable global community, and supporting non-profit organisations that seek to make a positive difference in the world.The Bendon team at the Round the Bays fun run in Auckland